Digital marketing doesn’t have to be big, it’s about doing the small things such as sending an
emails, updating Twitter and responding to Facebook with a like. It’s momentum that takes you
Yaro Starak says ‘Momentum for me really comes from starting with something small – and
when I say small, it doesn’t have to be business’ @yarostarak
As businesses owners, we are caught up with the here and now and not the planning. By
planning, we don’t mean sitting down and meticulously working out where your marketing is
going to be on the next 12 months. Try the next 12 days. There are plenty of scheduling apps
like Hootsuite, Buffer and Sprout Social for you to use.
The issue faced with most businesses and entrepreneurs is keeping up with the Jones’ and
trying to think of something to say… Let’s face it there is always going to be someone more
clever than you and more organised and you, but if you take Yaro’s approach and just start off
small and build a routine you will also build a following. The saying goes that Rome was never
built in a day – the same goes for your marketing. You have to have consistency in the same
nature as getting up in the morning, having a shower, brushing your teeth and getting dressed
before you leave for work. It is building a routine in your day that will change your marketing
approach to things.
Spending 32 minutes a day doing social media planning and execution will allow you to build a
reputable following and help you engage with the right customers and be able to generate the
Before I leave and move on to tips I’m sure you’re wondering why I used 32 minutes instead of
30. What will 2 minutes difference make? Not a lot, but by being different in your approach it will
make you think more about putting in place the things you wish to put off and be seen as
5 tips to make you get better results from your social media activity:
● Download a free social media scheduling app
● Spend 32 minutes planning your weekly updates
● Focus on three key words to build your campaign around repetition, repetition and
● Update your channels regularly and focus on two or three platforms only.
● Follow up on conversation with likes and comments at least three times a day
Finally, don’t stress about trying to keep up with the digital trends. Allow social media in your
business to become fun. Remember your marketing is not just one medium, it is all mediums
and you need to mix both the online with the face to face.